Selected work across experimentation, product analytics, measurement architecture, market intelligence and reporting — built to turn complex data into confident business decisions.
The collection moves from experimentation and funnel optimization to analytics infrastructure, market strategy and BI. Every project connects evidence to a decision — and a decision to action.
Turning product-page doubt into a structured experiment, measurable evidence and a confident rollout decision.
Finding a hidden checkout leak and translating behavioral evidence into a 12.8% purchase-conversion uplift.
Connecting geography, local demand, competitors and channel performance into a practical portfolio growth strategy.
Rebuilding a fragmented multi-domain setup into reliable conversion measurement for analytics and paid media.
Following performance beyond form submissions to lead quality, tours, sales follow-up and real business outcomes.
A curated collection of decision-ready reports for market, growth, campaign, funnel and behavioral analysis.
A structured reporting experience that makes acquisition, behavior, content and conversion performance easy to read.
A multi-view Power BI report covering sales distribution, time trends, product segments and audience behavior.