Case 08 · GA · Power BI

PBI Dashboard for coffee retailer

The data sources: a CSV file with currency exchange rates and an XLS file located on SharePoint.

Tools
GA, Power BI
Data sources
CSV + XLS on SharePoint
Year
2025
Starbuck coffee reportOriginal report screen
Total Value Sales EUR0.49T

Value displayed in the original report.

Total Volume cups Sales11.78bn

Volume displayed in the original report.

Reporting periodsMAT · YTD · MTD

This year and year-ago calculations.

Report year2025

GA and Power BI case.

The data sources

CSV and XLS.

The data sources: a CSV file with currency exchange rates and an XLS file located on SharePoint.

CSV
Currency exchange ratesCSV file
XLS
Report dataXLS file located on SharePoint
The report

Two main pages.

First page is dedicated to main trend of product distribution.

PAGE 01

General tendency

Product distribution, countries, manufacturers, value sales and volume in cups.

PAGE 02

Time tendency

Change of the trend and activity of the customers through MAT, YTD and MTD calculations.

Report page 01

Main trend of product distribution.

First page is dedicated to main trend of product distribution and includes the following visuals.

General tendencyOriginal Power BI screen
Visuals

General tendency.

01

Matrix with data about Values Sales in EUR and CHF, volume of sales in cups (with distribution for Segments and Zones).

02

Chart with sales in EUR per country and volume in cups.

03

Treemap for top 10 Manufacturers by Sales in EUR.

04

Chart with volumes (monthly) in cups with Trend Line.

05

Cards with total sales in EUR and total volume cups sales.

Slicers: For Segments, active for all visualizations, inactive for cards with total sales in EUR and total volume cups sales.
Report screen 03

Users portrait.

The third report image shown on the original page is preserved here in full.

Original dashboard

Users portrait

New users, returning users, device distribution, age and gender, preferable devices and users’ interests.

The report also shows the most popular days of the week and hours for visits.

The definitions

MAT, YTD and MTD.

Definitions and examples from the original case.

MAT

Moving Annual Total

Finds the total value over the last 12 months.

MAT TY (This Year)

Finds total value over the course of the previous 12 months, starting from the latest period available in current year (e.g., latest available period is Nov 2020, MAT TY calculates total of all values from Dec 1, 2019 to Nov 30, 2020).

MAT YA (Year Ago)

Total value over previous 12 months last year, starting from the same month as above of previous year (e.g., MAT YA calculates total of all values from Dec 1, 2018 to Nov 30, 2019).

YTD

Year to Date

Finds total value of period of time beginning the first day of the reporting calendar year to the latest available month or date etc.

YTD TY (This Year)

Calculates total value, based on period that starts with the first day of the current calendar year to the latest available month or date etc. (e.g., Jan 1, 2020 – Nov 30, 2020).

YTD YA (Year Ago)

Calculates total value for the same period as above of previous year (e.g., Jan 1, 2019 – Nov 30, 2019).

MTD

Month to Date

Finds total value of the period starting from the beginning of the current month up until now.

MTD TY

Total value for the latest available month (e.g., Nov 1 – Nov 30, 2020).

MTD YA

Finds total value of same period as above for previous year (e.g., Nov 1 – Nov 30, 2019).